Any change with that, chuck?

by Simon Reader on August 6th, 2009
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Okay, so I know it’s a couple of months ago, but I thought it worth mentioning that we at MOOM won our first award this year. The first of many..? Perhaps. They clearly hold significant value in this industry, indeed they’re a veritable industry in themselves judging by the entry costs, ticket prices etc… I’ll admit it was the first awards ceremony I’ve attended and the first award I’ve collected since meriting the Young Cricketer of the Year honour for Cutnall Green in 1998, chiefly by virtue of being the young cricketer of the year in 1998. Still, an award’s an award, right?

Needless to say, the Chip Shop Awards, held this year at London’s (s)wanky Fabric nightclub, were an altogether more sophisticated affair than the piss-up we had back in ‘the Green’ in ’98. We were up for an award in the category ‘Best Remake of an Existing Ad’ with our entry The Bus Delusion – a sort of pastiche of last year’s Atheist Bus campaign…

MOOM Chip Shop Ad 2009

Clever, huh? Well I guess the judges must have thought so because we ended up winning a much vaunted ‘chip’ for it. As a small and relatively new agency we were naturally delighted with the win, and as a Manc (sort of) and big fan of Elbow I was thrilled that they played Grounds for Divorce as I strode to the stage to accept the award. I say strode. In reality I was politely excusing my way through a crowd of rowdy creatives trying to hand me their empties. I wonder what the collective noun for creatives is..? A spectacle? Do send me an email if you know. Or perhaps that’s asking for trouble…

Anyway, we afforded ourselves a celebratory drink, but as a Manc (sort of) I wasn’t going to stick around too long with Becks at £4 a bottle. If this was the price of networking in London my twenty wasn’t going to make me many friends.

Si

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Categories: MOOM Awards